888 Affiliates represents all of 888 brands including the casino, the sportsbook, their bingo brands and their poker brand. Furthermore 888 Affiliates represents all country specific brands such as the Italian or Danish websites of 888. 888 Affiliates is powered by Uffiliates. You will also come across these terms being interchangeably used. The 888 brands have first set foot on the market way back in 1997. That’s almost 20 years of experience in the casino, the sports betting industry and they also have their own subsidiaries that operate as software providers, or to be more precise Dragonfish. 888’s brands are licensed by the UK Gambling Commission and the Gambling Commission of Gibraltar. 888 have a huge customer base spread across their brands. However, if you wish you can choose to promote only one brand. As their affiliate you can choose from several different payment plans. Choose the one that you find best.


Their commission plans may seem overwhelmingly difficult to learn, but once you decide what brands you wish to promote, if not all, you’ll figure them out fast. The revenue share program commissions range between 20% and 40%. Affiliates can ask for or can be called by 888 for a CPA deal. The one time payments affiliates receive start with $50, but can be as high as $200, that’s if the CPA plan is progressive and performance based. Due to the offer diversity almost all brands come with individual set of rules. For instance, 888.es commission starts with 15% whereas 888.com starts with 20%. On the other side of the spectrum, if you manage to refer 51+ players to 888.com, LuckyAcePoker.com or 888.poker every single qualifying referred player will earn you $200. For the time being the only thing you should know is that the maximum commission obtainable is 40% and the maximum CPA is $200. 888 Affiliates certainly have a versatile affiliate program. Commission is paid out in USD and EUR. Affiliates choose in what currency they’ll have their money withdrawn. In order to withdraw the commission affiliates must accumulate $/€100. Withdrawals can be made with Skrill, NETeller, a Cheque and a Bank Wire Transfer. Bank Wire Transfers are subject to fee of $25. All commission is paid out on the 15th day of the month. So if you’re withdrawing with an e-wallet you will receive the money in 2-3 working days whereas if you withdraw with a Wire Transfer it may take up to 7 days before the transaction is fully cleared. You as an affiliate can earn additional revenue by promoting 888 Affiliates among your peers and colleagues making them your own sub-affiliates. They will earn you 4-5% of the total commission they get. If you’ve chosen a CPA payment plan then you will be paid around $5 per each new player some of your sub-affiliates refers. There are flaws however. If one of your tagged players commits a fraud or simply profits from playing at 888’s brands the negatives you incur will be carried over to the next month. On top of this all commission is bundled all together before being paid out.

Game Types

In their early days 888 focused primarily on their sportsbook. As the years moved forward 888 started expanding in other areas as well. 888Casino became a thing. It’s packed with a rich game library and they even offer live dealer games. Poker players can also quench their desire for this skill card game. To make their complete they even have several bingo brands. In recent years lottery players have moved from retail shop lottery to online lottery. This resulted in significant increase in demand for lottery. Consider this as a great opportunity.

Product Languages

  • Bulgarian
  • Cantonese
  • Czech
  • Danish
  • Dutch
  • English
  • French
  • German
  • Greek
  • Hungarian
  • Italian
  • Japanese
  • Mandarin
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Spanish
  • Swedish

Featured Markets

888’s brands are not marketable in the US. However, that’s why you can promote their brands to almost whole of Europe. Their websites are available in 20 languages. 888 Affiliates seem to favor players coming from the UK, Germany, Ireland, Spain, Italy and Denmark. Countries like Spain, Italy and Denmark have special regulations when it comes to online sports betting and casino gaming, that’s why 888 had to come up with special brands like the 888.it, 888.es and 888.dk. Although not part of the EU, 888 accept players coming from Australia and Canada.

  • Denmark
  • Germany
  • Italy
  • Spain
  • United kingdom

Countries Excluded

  • Israel
  • Turkey
  • USA


888 Affiliates have their own proprietary affiliate software platform. Affiliates have complete access to promo material such as banners, logos and other creative for their websites. In addition to this affiliates can track each individual tagged player or tagged sub-affiliate and how much has any of them earned them. You can find all payment and finance related information in the Reports category. Affiliates can manually create their own tracking links without the assistance of customer support.

  • Dragonfish
  • Net Entertainment

Payment Methods

  • Bank wire
  • Check
  • Neteller
  • Skrill - Moneybookers


With a 20-year presence on the scene it’s absolutely reasonable to assume that the 888 family is a big one. Instead of having all brands put together in one place they’ve established as many brands as they possible could. Casino players can join 888.com, ReefClub and CasinoOnNet. Poker players can test their skills with their counterparts at 888poker and Lucky Ace Poker. Both passionate and casual players will be delighted to bet at 888’s sportsbook at 888.com. Lastly, there are the bingo brands. There are staggering 15 different bingo brands. The list is as follows: 888Ladies, Wink Bingo, Tasty Bingo, Redbus Bingo, Bingo Loft, Bingo Fabulous, Posh Bingo, BBQ Bingo, Ballroom Bingo, Bingo Hearts, Daisy Bingo, Scary Bingo, Celeb Bingo and Spy Bingo.

  • 888 Sport
  • 888 Casino


888 Affiliates, powered by Uffiliates, represents the big 888 family. Check out their affiliate program and find out more about them in our review.



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