Since the moment of its foundation Betfair was seen as a soon to be very successful player on the sports betting market. Betfair Affiliates is the affiliate marketing firm responsible for managing all affiliate marketing activities. Currently, Betfair is the world’s largest bet exchange platform. By affiliating with them you secure yourself a lifetime long commissions from your referred players. They have two licenses under their belt, one being issued by the Malta Gaming Authority and the other comes from the UK Gambling Commission.


Betfair Affiliates offer a simple net revenue sharing program. Affiliates receive a flat 30% commission on revenue coming from the sports fixed odds, casino, poker rooms, bingo and all other games. On the other hand, customers who spend their time at Betfair Exchange will bring them 30% commission in the first year, 20% in the second and 15% in the third, fourth and fifth year. Another way of earning commission is by promoting Betfair Affiliates to other new affiliates. These affiliates will become part of the sub-affiliate program where you will earn 3% of the total commission they’ve received. The referred players belong to the affiliate for life and they will receive commission from all of their activities except the Betfair Exchange which has an expiry period of 5 years since the moment of the player’s registration. Any negatives the affiliate may incur will not be transferred to the next month, instead they are erased and the affiliate starts the new month from scratch. Bundling is irrelevant as Betfair Affiliates promote only one brand. As an affiliate yourself you will not be charged any admin fees due to transactions, subscriptions or any other activities. Affiliates are paid out no later than 30 days since the end of the month. All commissions are paid out only in British Pounds Sterling. In order to request a withdrawal affiliates must reach the £50 threshold. They can withdraw using EntroPay, Skrill, NETeller or have their money out with a Bank Wire transfer. Affiliates who are tax registered must send an invoice to Betfair.

Game Types

Betfair is a synonym for bet exchanging, however, their sportsbook is also very popular in Europe, especially in the UK and Ireland. Besides outstanding sports betting offer Betfair offers a wide array of casino games. Passionate casino players can play at their live dealer casino and truly experience the benefits of only casino gaming. Players can also enjoy in poker, blackjack, couple of versions of roulette, virtual sports games and a really long list of slots. All games are neatly organized and put in place. Despite this when players visit Betfair they get overwhelmed by how much content there is.

Product Languages

  • English
  • German
  • Spanish
  • Italian
  • Portuguese
  • Greek
  • Russian
  • Swedish
  • Danish

Featured Markets

By the looks of it Betfair accommodates players from all over the world with few exceptions like China/Hong Kong, Cuba ,DR Congo, Eritrea, France, Greece, Greenland, Iran, Iraq, Israel, Ivory Coast, Japan, Lebanon, Libya, N. Korea, Russia, S. Africa, Somalia, Sudan, Turkey & USA. As a soon to be partner of Betfair Affiliates the majority of your customers will be from the UK, Ireland, Australia and a good chunk coming from Germany.

  • Israel

Countries Excluded

  • USA
  • Turkey


NetRefer is the software platform of choice of Betfair Affiliates. It offers complete control and insight to both Betfair and the affiliates. It keeps tracks of the referred player’s action at live time. Besides control and monitoring it serves as a library for promo material including logos, banners, gifs, videos and much more. On the other hand Betfair’s casino and their other sections are powered by NetEnt, Playtech, Odobo, WMS and IGT.

  • Playtech
  • Net Entertainment
  • IGT Interactive
  • WMS

Payment Methods

  • Neteller
  • Skrill - Moneybookers
  • Bank wire
  • Entropay


Betfair is an all-inclusive brand providing entertainment for all sorts of players. Most of the time a person who will join to bet on sports at one point in time will visit the casino and vice versa. Instead of going elsewhere to quench the desire for casino games Betfair provides that too. On February the 2nd of 2016 Betfair was merged with Paddy Power forming the new Paddy Power Betfair. Operations are supposed to remain intact since this looks like more of an accounting or management stunt.

  • Betfair


Betfair Affiliates promotes the biggest Bet Exchange platform along with an online casino and a sportsbook. Find out more about it in our review!

List of similar Affiliate Programs

Rev Share
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