If you’re on the quest to find a well-established affiliate program that’s focused on the EU market, then Betsson Group Affiliates is a good option to start with. It represents several leading brands that have performed outstandingly over the past decade. As an illustration, Betsafe and Betsson are under the banner of Betsson Group Affiliates among many other. The brands are licensed and certified by the Malta Gaming Authority. There are several market specific brands that target distinctive player groups. They are available in several languages which allows affiliates to narrow down their promotion and make it more effective.


Betsson Group Affiliates offer different payment plans for each of their brands. The net revenue sharing payment schemes range between 25% and 50%, depending on the brand and the brand specific terms and conditions. The most popular brands like Betsafe and Betsson come with a cap of 40% and 35% commission respectively. All of them are performance based, which means the better your promotion is the higher the commission.

You can also promote Betsson Group as an affiliate program. Sub-affiliates bring 10% of the total commission they earn. It’s a decent share, which makes the sub-affiliate program rather alluring.

There’s no need to worry about bundling. In addition to this, Betsson Group Affiliates comes with a no negative carryover policy. The Negative results are not carried forward, instead you start each month with a fresh zero.

All commissions are paid out only in Euros. Affiliates can withdraw their commission via Skrill, Neteller or they have the full commission amount transferred to a player account at some of their brands. Your last resort should be the Bank Wire Transfer. Affiliates can set up automatic withdrawals, adjust the settings according personal preferences. The minimum withdrawal threshold is €50, which is fairly low and favorable. If you’ve submitted a withdrawal request,you should have the commission delivered by the 10th of the following month.

Game Types

Betsson Group Affiliates’ brands offer three types of products. You can promote them to sports betting enthusiasts, online casino players and poker players. All of Betsson Group’s products can be accessed via desktop computers and mobile devices. The casinos also offer live dealer games, but not all of them. Besides the standard set of casino games like blackjack, baccarat, roulette, slots, jackpots, they offer video poker, keno, bingo and scratch cards. As of recently there are virtual sport and arcade games.

Product Languages

  • Czech
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Greek
  • Icelandic
  • Italian
  • Norweigan
  • Polish
  • Portuguese
  • Serbian
  • Spanish
  • Swedish
  • Turkish

Featured Markets

You should be careful where you promote a given brand. Betsson Group Affiliates’ competitive advantage lies in the tailor made experience they provide. Betsson’s portfolio should be promoted in the German speaking markets like Germany, Austria and Switzerland. Furthermore, there’s a special brand for the Danish, Swedish and Norwegian markets. The custom experience is the reason for high retention rates. The Scandinavian Penninsula is of great importance for Betsson Group Affiliates.

  • Australia
  • Austria
  • Canada
  • Germany
  • Norway
  • Sweden
  • Switzerland

Countries Excluded

  • Afganistan
  • Belgium
  • China
  • Cuba
  • Denmark
  • Estonia
  • Ethiopia
  • France
  • Hong kong
  • Indonesia
  • Iran
  • Iraq
  • Ireland
  • Italy
  • Kuwait
  • Malaysia
  • North korea
  • Pakistan
  • Portugal
  • USA
  • United kingdom


Betsson Group Affiliates’ dashboard is powered by MyAffiliates, one of the top 3 affiliate software providers. Affiliates have a clear overview of what’s going on with their referrals, how much earnings they can expect this month, etc. They can also download creative promotional material. In other words, Betsson Group offers a lot of useful tools that you will find useful.

Their brands, on the other hand, are supplied by the best casino game producers in the industry, all of them. There are games produced by Microgaming, NetEnt, Evolution Gaming, Nyx Interactive, Play’n Go, Quickspin, Realistic Games and AG Software. The poker network is provided by Microgaming.

  • Evolution Gaming
  • Microgaming
  • Net Entertainment
  • NYX Interactive
  • Play n Go
  • Quickspin
  • Realistic Games

Payment Methods

  • Bank wire
  • Neteller
  • Player account
  • Skrill - Moneybookers


The full list of brands that are in the Betsson Group family is as follows: Betsson, Betsafe, Betsafe.DK, Casino.DK, Casino Euro, DHOZE, Kroon Casino, Mr. Smith, NordicBet, NogestAutomaten, Norskelodd.com, Oranje Casino, StarCasino, SuomiArvat, Sverige Automaten and TrioBet. Each of them comes with its own line of bonuses and promotions that can keep the players craving for more, but deposits are required, which means more earnings.

  • Betsafe
  • Betsson
  • Betsson Casino
  • Betsafe Casino
  • Dhoze Casino
  • Norskelodd
  • Suomiarvat


Betsson Group Affiliates is the official affiliate program of a number of casino, sportsbook and poker brands that focus on EU market.Find out more!

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