Although you can’t publicly see their terms and conditions you can put your trust in Bonnier Gaming Affiliates. Their origins date back to 1804. Bonnier Gaming Affiliates are part of the Bonnier Group which is one of the largest entertainment and publishing companies in Sweden. However, the pinnacle of their success is currently underway. In recent years certain individuals have won numerous awards. We must point out their success promoting the poker offer of the brands they represent. Currently Bonnier Gaming is partnered with more than 10,000 affiliates, they represent 6 different brands and they’ve been in the business as a standalone marketing entity for 10 consecutive years. Over the past decade they’ve made major improvements such changing their software affiliate platform and they’ve redesigned some sections of their affiliate program as well. This has made Bonnier Gaming Brands that much more appealing to customer and affiliates alike. Bonnier Gaming is licensed by the Malta Gaming Authority and they have their headquarters based on the island of Malta. RedBet holds an additional UK license for the purpose of servicing UK players.


Affiliates are offered a standard progressive net revenue sharing program starting with 25% as the basic tier. As you start earning more on Bonnier Gaming Affiliates behalf you can reach a commission of up to 50%. The threshold for the 50% commission is a high €30,000. How implausible it may seem to you at this moment with Bonnier Gaming’s brands everything is possible. Affiliates have the opportunity to negotiate their own unique hybrid deal or a CPA payment scheme. These negotiations are held on an individual basis. Commission can be withdrawn via Bank Transfer, Skrill or NETeller. One of the main terms that must be fulfilled is to have at least €100 on the affiliate’s cash balance. Bonnier Gaming Affiliate’s program doesn’t have a negative carryover in place and there is no bundling. With a flexible performance related affiliate program, flexible payment methods and fast payments Bonnie Gaming Affiliates are among the top affiliate programs. Make them your priority. The only flaw is that they do not have a standard sub-affiliation program. However, if you choose to partner with Bonnier Gaming contact us and we'll make sure you get a 45% revenue share. Contact us on [email protected] so we can arrange the details with your future dedicated manager. Bear in mind this is an exclusive offer from iGaming Rock.

Game Types

Bonnier Gaming brands have a diverse offer ranging across casino games, live dealer casino, poker, sports betting and bingo. Not only will they enrich your portfolio, but you will be partnered with reputable brands like Redbet which is one of the best sportsbooks and online casinos and Vinnarum Casino which is the prime provider of casino games for Scandinavian countries.

Product Languages

  • English
  • Finnish
  • German
  • Norweigan
  • Polish
  • Swedish

Featured Markets

Over the past decade Bonnier Gaming Affiliates has established a strong presence among several particular markets such as Sweden, Norway, Germany and the United Kingdom. Although this might seem too diverse Bonnier Gaming’s brands have made an effort to fully accommodate players coming from these countries. Once you partner with Bonnier Gaming don’t forget to mention that their websites are multilingual and certain promotions target players coming specifically from these countries.

  • Finland
  • Germany
  • Norway
  • Poland
  • Sweden

Countries Excluded

  • Afganistan
  • China
  • Denmark
  • Ethiopia
  • France
  • Hong kong
  • Indonesia
  • Iran
  • Iraq
  • Jordan
  • Kuwait
  • Sudan
  • Syrian arab republic
  • Turkey
  • USA
  • Yemen


In order to excel in what they do Bonnier Gaming Affiliates have switched from MyAffliates software platform to Income Access. The previous affiliate platform was decent, but Bonnier wanted to offer more to their affiliates. Income Access allows affiliates to get creative promo material on demand. In addition to this you may request additional custom made promo material if you wish. Bonnier Gaming provides affiliates with crucial statistics and analysis making it easier for them to change and adapt if necessary in order to improve their performance. Bonnier’s brands are powered by proven and reputable software providers like NetEnt, Evolution Gaming, Microgaming, Nyx Interactive, NextGen, Thunderkick and WMS.

  • Evolution Gaming
  • Microgaming
  • Net Entertainment
  • NextGen Gaming
  • NYX Interactive
  • OnGame Network
  • Quickspin
  • Williams-Interactive
  • WMS

Payment Methods

  • Bank transfer
  • Neteller
  • Skrill - Moneybookers


You can refer casino players to Redbet Casino, Vinnarum Casino, Bertil Casino and Whibet. Bingo players can enjoy in a range of different lottery and bingo games at Mama Mia Bingo and point your visitors that are passionate about poker to HeyPoker. None of Bonnier’s brands need special introduction as they already have their well-established player base. Their mouthwatering promotions keep players coming back for more.

  • Redbet
  • Redbet Casino
  • Vinnarum

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