Governed by a team of professionals with more than 20 years of experience in the iGaming industry, Excel Affiliates have risen as one of the best currently operational affiliate programs. They have several casino brands under their banner and two bingo brands as well. These brands are not marketable in the US, but they are very popular on the EU market. Each of their brands will bring you a different commission share. In other words, not all brands are rewarding to the same extent.


Depending on the brand affiliates choose to promote they can earn between 25% and 50% in commission. The brands are grouped according their game offer. Excel’s casino brands come with an accelerated 3 month affiliate program with which all new affiliates earn 50% commission. From the 4th month onwards affiliates earn between 35% and 50%, depending on the affiliate’s performance. Promoting BingoZino will earn you between 25% and 45%, whereas BingoRella can bring you between 30% and 45% in commission. Affiliates can negotiate a special CPA/CPL or a Hybrd deal upon their request. Excel’s managers are available around the clock, 24/7. Excel Affiliates program doesn’t come with a negative carryover, nor will your commission be bundled altogether before being paid out. All commission is paid out between the 1st and the 25th day of the following month. This may seem like a long period of time, but at least you know that by the 25th you will have your commission on your account. Affiliates can withdraw using several diverse payment methods including Envoy, NETeller, Checks, Bank Wire transfers and UK BACS. The minimum amount required to submit a request for a withdrawal is only £20. That being said, all commission is paid out only in GBP (£).

Game Types

Excel’s brands target two different types of players. One is casino players who are into slots, table games, card games, basically players who would have at a casino and the other player group are bingo players. Furthermore, some of their brands focus primarily on mobile players, like Fruity King for instance. Winneroo is available to mobile players only. If you attempt to access Winneroo on a computer, you will be redirected to some of their other brands. Live games are also available at some of Excel’s brands. In a way, Excel has an all around portfolio.

Product Languages

  • English

Featured Markets

As we mentioned earlier, you cannot promote Excel’s brands to US players. However, you will have huge success promoting them to EU players, UK, Danish and German players in particular. Bingo games are not as common as casino games. Make sure you dedicate a decent share of your promotion to this player group, regardless of the market you’re targeting.

  • Germany
  • Sweden
  • United kingdom

Countries Excluded

  • Cyprus
  • France
  • Israel
  • Italy
  • Norway
  • USA


The affiliate platform Excel Affiliates use is Income Access. Most probably you’ve stumbled upon it by now. If this is not the case you shouldn’t worry about it all. It’s easy to use, designed to meet the needs of affiliates. Since it has a user-friendly interface even novice affiliates get the hang of it rather quickly. However, there’re only a handful of banners available at Excel Affiliates. Income access allows affiliates to create their own tracking links, track statistics like current performance and how much you’ve earned by this moment. Excel’s brands are powered by Microgaming, NetEnt and Probability to name a few. You must’ve heard what Microgaming is due to its astounding popularity and strong presence in the industry.

  • Dragonfish
  • IGT Interactive
  • Microgaming
  • Net Entertainment
  • NYX Interactive

Payment Methods

  • Amex
  • Bank wire
  • Check
  • Envoy
  • Neteller


It may seem complex and confusing at first glance, but that’s not the case at all. BingoRella and BingoZino are designed to meet the needs of bingo and lottery players. However, they offer a set of casino games as well. Winneroo and Fruity King are designed with the mobile user in mind. The operator made Winnero so mobile oriented that it’s available to mobile user only. Vegas Mobile Casino, HippoZino and Conquer Casino are available on all platforms. They are similar in design, but there are certain unique features that make them one of a kind.

  • Hippozino
  • Conquer Casino
  • Winneroo Games
  • Vegas Paradise Casino
  • Vegas Mobile Casino
  • Fruity King


Excel Affiliates is the affiliate program of a number of diverse brands offering casino and bingo games. Find out more about it in our detailed review.

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