It is probably one of the pioneers in the sports betting industry and one of the greatest contributors to the development of the casino industry. LadBrokes was established way back in 1886 and today it has more than 14,000 employees, more than 2,800 betting shops and 14 different outstanding websites each of them targeting a different player group. Becoming a part of the LadBrokes Partners family is certainly a lucrative project. You get to promote top-notch brands that to be honest are convincing the players themselves to jump into play. However, we must take a look at LadBrokes Partners without rose-colored glasses. Their affiliate program certainly has some flaws which might be deal breakers for you.


Affiliates can choose from several different affiliate programs including a net revenue sharing program, CPA payment scheme or a hybrid deal which usually comes with very specific terms. All of these are negotiated on an individual level at LadBrokes Partners. If you opt for the net revenue sharing you’ll be earning between 15% and 40%. CPA deals range quite a lot depending on the quality of your referred players. However, the onetime payment is in the range of £15 to £75. Hybrid deals are just what you think they are. In order for a player to qualify as referred usually there’s a higher minimum first deposit. You will receive a onetime payment and you will continue to earn commission from the same player for lifetime. Bear in mind that each affiliate should bring in at least 3 new players in order to maintain the current commission tier. For instance, if you fail to refer 3 new players you will start to earn the basic entry commission of 15%. In order to make a withdrawal there has to be at least £100 on your account. Withdrawals can be made via Skrill, NETeller and with a simple Bank Transfer. All of LadBrokes Partners’ payment schemes have a negative carryover in place. Furthermore all commission is bundled all together at the end of the month before the payments are made. In essence the terms offered by LadBrokes put the affiliate in a very disadvantageous position. However, their brands are one of the most reputable in the whole world. They already have a very well-established player base. Due to this they do have the leverage to offer terms such as this. All commissions are paid out in USD, but LadBrokes can make certain amendments to this rule. If you wish so, feel free to contact their support or your dedicated affiliate manager.

Game Types

If you want to promote LadBrokes’ brands you better have a good understanding of all of the program types they offer. That being said, the breadth of the content goes beyond your wildest expectations. Once you become their partner you can target casino players, casual and passionate sports bettors, bingo players, lottery players and even people who are into betting exchange and financials.

Product Languages

  • Danish
  • English
  • German
  • Spanish
  • Swedish
  • Dutch
  • French

Featured Markets

LadBrokes was established in the UK. The majority of their customers come primarily from this region. However, LadBrokes have grown so much that today they have a global presence. To wrap it up, for most efficient and effective revenue generating it’s recommended to target players from the UK and Ireland, but you can extend your promotion strategy to other countries, maybe set the available languages as a benchmark for what regions you should target.

  • Germany
  • Ireland
  • Sweden
  • United kingdom

Countries Excluded

  • Afganistan
  • Armenia
  • Costa rica
  • India
  • Indonesia
  • Iran
  • Iraq
  • Kyrgyzstan
  • Moldova
  • Norway
  • Pakistan
  • Serbia
  • Sudan
  • Thailand
  • Ukraine


LadBrokes Partners used to be powered by Income Access up to the point when they switched to Mexos, an affiliate software platform delivered by Playtech. Mexos allows affiliates to grab creative promo material with ease. Banners, logos, creative texts and much more like creating your own tracking links, reports on current and past performance. Your players, on the other hand, can enjoy in the games produced by leading game suppliers like Playtech, IGT, NetEnt, OpenBet, Microgaming and few others. The game offer is outstanding and it will raise your visitors’ temptation.

  • CTXM
  • IGT Interactive
  • Microgaming
  • Net Entertainment
  • OpenBet
  • Playtech

Payment Methods

  • Bank transfer
  • Neteller
  • Skrill - Moneybookers


LadBrokes Partners represents all members of the LadBrokes family. There are 10 different global brands including: LadBrokes Sports, LadBrokes Casino, LadBrokes Live Casino, LadBrokes Slots, LadBrokes Games, LadBrokes Poker, LadBrokes Bingo, LadBrokes Lottos, Ace Kingdom and LadBrokes Exchange. In addition they have a handful of country specific brands like LadBrokes.dk, Sportium.es and LadBrokes.be.

  • Ladbrokes
  • Ladbrokes Casino


LadBrokes Partners represents one of the oldest sports betting and casino families. Find out more about their program and how you can earn in our review.

List of similar Affiliate Programs

Rev Share
Sub Aff
Disclaimer: Know your limits when gambling. If you have a problem with gambling ask us for help.