Overview

Paddy Power was first known as a land based sports betting operator on the grounds of Ireland with more than 150 bookie shops. Eventually they’ve expanded on the territory of UK becoming one of the leaders in the sports betting industry. With the development of internet technology and the expansion of the internet network new possibilities emerged. Paddy Partners is the body that represents Paddy Power and operates the affiliate program. They have a rather long list of restricted countries, but hopefully your country of residence is not included.

Commission

Paddy Partners require one of the lowest withdrawal thresholds at the moment. Affiliates need to accumulate as little as £50 or an equivalent amount in euros (€). Affiliates have the opportunity to choose between these two currencies in which they’d like to receive their commission.

The commission is paid in the 3rd or 4th week of the following month. In other words, you will have to wait between 15 and 28 days to receive your earned commission.

Any negatives the affiliate might have incurred over the month will not be carried over to the next one. In addition to this the commission is not bundled since there’s only one brand you can promote.

Bear in mind that if the player the affiliate referred for Paddy Power Sportsbook plays in the casino, the affiliate won’t get credit for it. This is for sure the biggest flaw of Paddy Partners affiliate program.

Game Types

Affiliates can negotiate a special CPA payment scheme. However, the standard payment scheme is their Net Revenue sharing program. Affiliates can earn between 20% and 45% commission based on the activity they’re promoting. For example, if a referred player bets on sports at Paddy Power Sportsbook the affiliate earns a flat 25% fixed commission. Referred players playing at Paddy Partners’ casino can bring affiliates between 25% and 45% commission based on performance. The higher the generated revenue is the higher the commission will be.

Product Languages

  • English

Featured Markets

Paddy Partners focuses its marketing and sales on the UK and Ireland in general. As we mentioned earlier they tend to be very restrictive when it comes to players coming from other EU countries. Nonetheless, even these two markets can make affiliating with Paddy Partners a very lucrative decision. Paddy Power does not accept wagers from US players which can be a tough blow if your current visitors are coming from the American continent.

  • United kingdom
  • Ireland

Countries Excluded

  • USA
  • Canada
  • France
  • Italy
  • Australia
  • China
  • Philippines
  • Portugal
  • Spain
  • Germany
  • Denmark
  • Netherlands
  • Russia
  • Cyprus
  • Israel
  • Bulgaria
  • Hungary
  • Turkey
  • Romania
  • Belgium
  • Afganistan
  • Hong kong
  • Iraq
  • Iran
  • Pakistan
  • Syrian arab republic
  • Yemen
  • Cuba
  • Myanmar
  • North korea
  • Sudan
  • Mexico
  • Austria

Software

NetRefer is the affiliate platform Paddy Partners currently utilizes. It’s by far the most common affiliate platform among operators with few brands. It allows affiliates to have a clear insight of the number of clicks, expected revenue, retention rates etc.

Paddy Power employs the products and services of a long list of game suppliers such as NetEnt, IGT, Playtech, Gamesys, Amaya, Evolution Gaming, OpenBet and Electrade. With no doubt their game libraries are worthy of mentioning.

  • Playtech
  • Net Entertainment
  • Evolution Gaming
  • OpenBet
  • Electracade
  • IGT Interactive
  • Amaya Gaming

Payment Methods

  • Neteller
  • Bank wire

Brands

Paddy Partners’ only brand is Paddy Power. However, Paddy Power offers a sportsbook, casino games, poker rooms with regular tournaments, live casino, lotteries, bingo and most importantly the majority of these can be accessed with a mobile device.

It truly is a one stop destination for passionate players. With only one account your referred players have a wide array of games at their disposal. They don’t need to open separate accounts as they are all integrated in one brand, on one platform.

The flagship operation so to speak is Paddy Power Sportsbook.

  • Paddy Power Casino

List of similar Affiliate Programs

Rev Share
CPA
Sub Aff
Bundle
NC
30%
NA
NA
Yes
Yes
25-45%
NA
NA
No
No
25-35%
NA
2%
No
No
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