William Hill Affiliates is the official affiliate program of William Hill’s brands. Besides the proven, well-established brands that are under the banner of William Hill, William Hill Affiliates has grown, putting new growing brands under its wings. William Hill has been around for more than half a century. It’s a staple in the online sports betting market, having customers from every corner of the earth and attracting new ones. Without doubt it’s one of the best affiliate programs to start with. Customers are aware of the brand, they trust it. All you need to do is point them in the right direction. You might have heard about William Hill Affiliates under the title Affiliates United. The re-branding took place not long ago.


New affiliates are entitled to 30% flat net revenue for the 1st , the 2nd and the 3rd month. Once this accelerated introduction period is over, all affiliates receive 20% flat on all net revenue generated across all casino, sports, bingo and poker brands. Vegas, Games and Scratch cards bring you 10% only from the total net revenue generated by these products.

William Hill Affiliates are open to negotiate a special CPA deal that will match your current traffic and current overall position. The one time payment that you will agree on will be paid out to you if the depositors meet the requirements outlined in the agreement. The CPA deals are in the range between $50 and $300.

Sub-affiliation can also be another source of passive income. However, William Hill Affiliates pays between 0.01% and 2.0% of the total commission your sub-affiliates receive. This is rather low considering what other affiliates are offering.

Affiliates can withdraw their funds from William Hill Affiliates with a diverse selection of payment methods. The most popular ones are Skrill, PayPal, WebMoney, NETeller with a minimum withdrawal amount of only $5 and bank wire transfers with a minimum withdrawal amount of $200. The commission can be withdrawn in EUR and USD.

Usually, payments are made during the 1st week of the following month.Depending on the payment method you’ve chosen it may take some time before the funds actually reach your bank account.

Unfortunately, William Hill Affiliates have a negative carryover policy in place, which means any negatives from the previous month will affect your current month’s performance. Furthermore, there’s no mention of if there’s bundling or the performance of one brand doesn’t affect others. However, we do have reasons to believe that all revenues across all brands are bundled altogether before being paid out.

Game Types

If you become partnered with William Hill Affiliates, which doesn’t cost a dime, you will promote a diverse range of products. William Hill Affiliates represent online casinos, poker rooms, online sportsbooks and bingo games. Most of these are packed at William Hill, but as we mentioned earlier, there are new brands that are still expanding. In the casinos, your tagged players can enjoy all sorts of casino games, slots, card games, table games, arcade games, keno and much more. Furthermore, the demand for live casino games has grown so much it’s become a necessity in online casinos. William Hill Affiliates include that as well.

Probably the most important thing you should note is that all of these products are available for mobile play. Mobile players and mobile sports bettors make the majority of todays market share.

Product Languages

  • Cantonese
  • Czech
  • English
  • Finnish
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Polish
  • Russian
  • Serbian
  • Spanish
  • Swedish

Featured Markets

William Hill Affiliates targets the EU market in general. They’ve gone the distance establishing separate country specific brands such as their WilliamHill.es and WilliamHill.it brands. William Hill Affiliates go well beyond the industry’s expectations, reaching further into the unknown. As one of their affiliates you should focus on the EU market, targeting the UK, Germany, Spain and Italy. The German speaking market is a big one including Germany, Austria and Switzerland.

  • Australia
  • Austria
  • Canada
  • Finland
  • Germany
  • Italy
  • Norway
  • Russia
  • Spain
  • Sweden
  • United kingdom

Countries Excluded

  • USA


The William Hill Affiliates affiliate program platform is powered by none other but the industry’s leading affiliate software provider NetRefer. Most likely you’re already familiar with how it works and what it brings to the table. That’s if you’re part of the affiliate industry already. If you’re not, familiarizing yourself with the capabilities of NetRefer will be very useful for you down the road, even if you don’t apply for partnership with William Hill Affiliates. On the other hand, William Hill Affiliates brands are powered by the best game producers in the world, such as Microgaming, NetEnt, Playtech, Evolution Gaming, IGT and many others. They even have a set of their own proprietary games that can’t be found elsewhere. This makes promoting William Hill Affiliates brands rather easy.

  • Blueprint Gaming
  • Evolution Gaming
  • Genesis Gaming
  • IGT Interactive
  • Microgaming
  • Net Entertainment
  • NextGen Gaming
  • NYX Interactive
  • Play n Go
  • Playtech
  • Quickfire
  • Quickspin
  • Rabcat
  • Williams-Interactive


As we mentioned earlier, the majority of William Hill Affiliates’ customers uses William Hill’s products, including the casino, the sportsbook and the poker rooms. However, there are other brands you might want to try to promote such as Slotser Casino, EuroGrand Casino, 21Nova, EGmobile. Bear in mind that some of these brands include games going across all types, such as casino games, bingo, poker or even arcade games.

  • William Hill
  • William Hill Casino
  • 21Nova
  • EuroGrand Casino


William Hill Affiliates is the official affiliate program of all of William Hill's specific brands. Check out our affiliate review to find out more.



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