It’s Somewhat Official – NetEnt Blocks Canadian Players

In iGaming by on October 12, 2016

 The Canadian online gaming market has been in the gray area for several years now. Officially, online gaming is not restricted, nor it is legal. This has been a hot topic of long discussions. Eventually, it became just a hot potato going back and forth between the authorities and online gaming advocates.

Online casino players, online casino operators are confused how should they act in this messy situation. As of now, even online casino software providers and game producers are affected by this mess. Net Entertainment, a leading casino software provider has stepped out of the Canadian market. You won’t find any official statement released by them, nor are online casinos advertising it in their news or blog sections. It’s been kept in the dark. Players only received a notification from their respective online casino operators which states that Canadian players can no longer enjoy NetEnt’s games.

Why NetEnt? Why Now? Why Canada?

This Swedish based casino game producer has been in the forefront of any innovation we’ve seen over the past years. Without a doubt, they’re among the biggest and the key entities in the industry. In other words, NetEnt is a big time player.

Canada is an important market for online casinos, probably an important one for you too as an affiliate. There were quite a lot of online casinos whose player bases were into NetEnt games. This decision will shred the revenues. New game providers will have to fill the gap between demand and supply. This will eventually come as an additional expense in the income statements of online casinos. Casinos that are strictly in the Canadian market will have to market elsewhere if they want their NetEnt investment to be worthwhile.

On the other hand, Canadian players will have to opt for a different game portfolio. The closest ones, according to our opinion are Yggdrasil, Thunderkick and Quickspin to some extent.

The last two questions can be put into one. As of this year online gaming has been legalized in New Jersey. This change of heart regarding online gaming has shifted the weight, making the US a prominent market. For what it’s worth, NetEnt just wants to redirect its resources to this recently legalized market where online gaming is legal.

Is There A Reason To Worry Other Game Producers Will Follow NetEnt’s Lead

This shift will definitely have an effect on the overall commissions coming from Canada oriented online casinos. It might be insignificant due to the intricacies of the habits online casino players develop. The reality is that if a gap is created between the demand and the supply for new innovative games in the Canadian online gaming market, other casino game producers will invest more.

As far as you’re concerned, bonus offers that take the form of Free Spins will become scarce, unless Yggdrasil makes a move. However, we expect online casinos to make a step forward and find a new way to maintain or improve the retention rates.