Sheffield United F. C. Signs a New Deal with Ladbrokes Coral
Ladbrokes Coral Plc., the largest gambling operator in the U. K., has announced that they have signed a new partnership deal with English Football Club, Sheffield United F. C.
The new deal will see the gambling giant gain a prominent presence over all Sheffield United games. Through its association with the club, Ladbrokes aims to further strengthen its position as one of the biggest sports- betting brands in the market. Under the agreement, the multi- channel betting and gaming brand will be seen offering their services to punters at the club’s home ground stadium- Bramall Lane Football Stadium.
The partnership will not only offer the bookmaker physical access to football fans and bettors on every single match- day, it will also give Ladbrokes the opportunity to advertise and engage with fans through Sheffield United F. C.’s official website and social media channels. This will give the gambling operator the chance to promote their betting activities prior to each of the club’s games. The deal will also present Ladbrokes with a package for match- day advertising and branding opportunities. The package is known to include perimeter advertising, advertising on the new ADi jumbo screen at the stadium, and in the match- day programme.
Supporters of the club also stand to benefit from the partnership between Sheffield United F. C. and Ladbrokes Plc. As part of the partnership, supporters of the football club will be able to access exclusive offer from Ladbrokes. These offers and promotions will be made available throughout the season and will not available to others. This is expected to including several prizes that cannot simply be purchased by anyone. To name a one, Ladbrokes is expected to give away experiences such as training ground visits. They will also be giving away signed club merchandise and exclusive tickets to the games to some lucky fans.
Ladbrokes, following their merger with the Gala Coral Group, has already claimed the number one spot for gambling operators in the country. The company controls the largest fraction of the British gambling market. Through its association with Sheffield United F. C., they hope to further strengthen their position. Ladbrokes Coral Plc. would like to establish themselves as one of the biggest sports- betting brands in the country.
The Head of Commercial at Sheffield United F. C., Paul Reeves, took his time to issue a comment on this occasion. He said that the club was extremely happy with the partnership and they were looking forward to the exclusive deals Ladbrokes promises to bring to their fans.
He said, “We are very much looking forward to working with Ladbrokes and giving the supporters access to a well- known high street betting partner who will work with the Club to ensure that match day betting services are delivered with the supporter experience very much at the forefront of their offer.”
The head of PR at Ladbrokes Coral Plc., Jessica Bridge, also mentioned that the gambling operator too was very pleased with the deal. She mentioned that this was a rather exciting time to join Sheffield United as they were embarking on their mission to join the Premier League.
She said, “We are very excited at Ladbrokes to be forming this dynamic partnership with Sheffield United Football Club as they embark on their mission to be promoted to the Premier League.”
She concluded by wishing the team and their players the best of luck in their upcoming seasons.
She said, “It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”
Ladbrokes Coral Plc.
In July 2015, two British gambling giants, Ladbrokes Plc. and Gala Coral Group Ltd., decided to join forces to give rise to a new consolidated company – Ladbrokes Coral Plc. Just like several other companies, Ladbrokes and Coral decided on a merger due to growing legal regulations and increasing operational costs on the gambling industry. The consolidation was finalised in November of 2016 and was the biggest merger of the year.
The company was founded in 1886, as commission agents for horses trained at Ladbroke Hall in Warwickshire, UK. Right after the turn of the century, in 1902, the business was relocated to London and given the name Ladbrokes.
After several years of ups and downs, in 1961, when the government legalised betting shops under the Betting and Gaming Act, the then owner used company funds to establish a chain of betting shops. The company was floated on the London Stock Exchange in 1967 and they continued to acquire and sell off other businesses throughout the 1980’s and 1990’s.
Ladbrokes began their international expansion initiatives after the turn of the millennium. Between 2007 and 2014, Ladbrokes has operated in Spain through the LBApuestas brand. In April of 2014, however, they decided to terminate their license for LBApuestas and create a website, Sportium, instead. The website was a joint venture between themselves and Spanish gaming and leisure operator, Cirsa. In 2013, the company expanded further and the Ladbrokes brand was launched in Australia.
In June 2015, the Ladbrokes Plc. revealed that they were in talks with the board of the Gala Coral Group Plc. over a possible merger deal. The combination of the two companies would create Britain`s biggest bookmaker. Together the two companies owned more than 4,000 betting shops and 30,000 employees. While both the companies were happy with the terms of the deal, the Competition and Markers Authority declared in July of 2016, that 400 of their high street betting shops would need to be sold off, to maintain local competition, if they wanted the GBP £2.3 billion merger to be allowed to go ahead. The consolidation was completed on the 2nd of November 2016 and the company name was changed from Ladbrokes Plc. to Ladbrokes Coral Group Plc.