Unibet Becomes the New Official Betting Partner for the Investec Derby Festival

In iGaming by on May 10, 2017


Unibet, which is an online subsidiary of Kindred Group Plc., has announced that they have signed on to become the newest betting partners for the Investec Derby Festival this year.

Kindred Group, which is known for its online gaming services, offers products such as online casino, online poker, online bingo, sports betting, soft games, scratch cards and live betting.

The new deal marks a three- year agreement between the bookmaker and Epsom Downs Racecourse. It is to take effect immediately starting with the 2017 races. Unibet is then to remain their official partner till the 2019 races, which is when the current contract will expire.

Partnership with Investec Derby Festival

On the first weekend of June this year, starting on Friday, the 2nd of June 2017 and ending with Saturday, the 3rd of June 2017, Epsom Downs Racecourse will welcome many thousands of racegoers to their venue. These visitors will have the opportunity to witness two days of top- class flat racing at the event.

These races are known for attracting some of the best thoroughbred race horses in Europe. The Investec Derby races that are to be held on Saturday, the 3rd of June 2017, are renowned as the greatest flat races in the world. It is considered the ultimate test for three- year- old thoroughbreds from around the continent.

This year’s races also boast a record for total prize fund, which stands at GBP £1.5 million. Unibet has estimated that wagers will be placed in excess of GBP £60 million across the industry on this year’s Investec Derby. With the growing popularity of smartphones and mobile devices, it is also expected that the 2017’s renewal will see more people betting via their mobile phone at the event than ever before.

Ed Nicholson, the Head of Racing Communications and Sponsorship at Kindred Group, weighed in on the occasion and said that the Investec Derby is one of the most prestigious racing events in the world. He also added that he is pleased to have Unibet as a betting partner for the event for the next three years.

He said, “The Investec Derby remains the most prestigious flat race in the world. It is a British institution whose history and tradition resonates around the globe, and Unibet are honoured to be associated with such an iconic race as official betting partner.”

Tony Langenegger, the Sponsorship Manager for The Jockey Club’s London region, said that they were also excited about the new partnership with Unibet as well as the large GBP £1.5 million contest winnings for the final day.

He said, “We’re thrilled to welcome Unibet as the new official betting partner for the Investec Derby Festival in this three-year deal. This year’s Investec Derby promises to deliver another great contest, with 129 horses currently entered for the £1.5 million contest.”

About Kindred Group Plc.

Kindred Group Plc., the company which was formerly known as Unibet Group Plc., is a product development company that works with online gambling operators from around the world. They offer products such as online casino, online poker, online bingo, sports betting, soft games, scratch cards and live betting. Kindred Group is headquartered in Malta and is owned by a Nordic OMX listed public company. The company was founded 20 years ago in 1997 by Anders Ström.

Kindred Group has seen much growth as Unibet. In 2011, they were awarded a one- off 48 licenses for the newly re- regulated Danish market. The year after, they acquired the Danish online bookmaker, Bet24.

In December of 2013 the company decided to move their poker operation away from the MPN network to offer a standalone poker site. Four months later, in April of 2014 they also signed a deal with Thunderkick, to become one of the first brands to support companies for Thunderkick Games.

On the 19th of May 2014, shareholders approved the spin- off for their B2B subsidiary, Kambi Group Plc.; the company’s 95 per cent stake in the business was subsequently distributed to their shareholders.

In November of 2016, Unibet Group announced a partnership with Swedish electronic identification service, BankID. They were the first gambling operator to use the bank developed solution for their Unibet and Maria Casino brands.

Unibet Group purchased Bingo.com Ltd.’s www.bingo.com domain and their real money online gambling business on the 31st of December 2014.

The company continued their acquisition trail throughout 2015. In July of that year, they purchased Stan James online. The deal did not include any of the Stan James high street retail shops, which remained under the Stan James brand.

In December 2016, the business was renamed Kindred Group Plc. The year after, in February 2017, the company acquired the Gibraltar- based online gaming business, 32Red Plc. The deal included their online casinos 32Red.com, Roxy Palace and some of their smaller Microgaming- powered casinos.

Recently, they have made acquisitions that suggest that they are keen on establishing a stronger presence in the UK online gambling market. Their involvement in the Investec Derby Festival will also give them much exposure in the lucrative UK gambling market.